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Excellent tips for researching potential markets and acquiring PPC stats

Discussion in 'General Marketing' started by LaCabra, Mar 28, 2006.

  1. #1
    Okay guys I ran into this tip the other day and though I would share this with you, this is especially useful for newbies – the old dawgs might know about this.

    Scenario:

    1. You want to go after a specific market but don’t know if it’s profitable or a lame duck.
    2. You see a popular site and want to get a feel for how much traffic they are getting and whether they are making any money off of it.

    Many sites out there are using many PPC publishers. This specific little trick works for people running adbrite. For this example I’m going to use “Recipes” as my niche I am interested in entering or researching.

    Through the search engines, I find a site call recipezaar.com and notice that they are running adbrite ads. At the bottom of the adbrite ads I see “Your Ad Here” most people never click on that but if you do … you can find all sorts of valuable information. Here’s the link for recipezaar.com :

    http://www.adbrite.com/mb/commerce/purchase_form.php?opid=20181&afsid=1

    You can see all sorts of goodies and what kind of traffic and revenues they are running. This is the stats I’m getting for recipezaar.com:

    Pageviews per day : Over 440,000
    Unique users per day : Over 95,000
    Avg total clicks per month: 1,441
    Avg CPC per month: $1.85
    Alexa rank : 2,735
    Repurchase rate : 50.00%
    AdBrite since : November, 2004
    Origin of traffic : No Data
    Avg cost per click (eCPC) : $1.85

    DEMOGRAPHICS
    Female: 87%
    Male: 13%

    Age:
    18-24 13%
    25-34 20%
    35-49 23%
    50-64 26%
    65+ 9%

    With some simple math you can get all sort of additional info. Now there is a very quick way to research all the sites running adbrite in your niche or market you are pursuing. You can go to http://www.adbrite.com/ and type what ever keyword you want to research their marketplace, you’ll get the sites that are running adbrite and their statistics.

    Just thought I’d share this tidbit, Hope its useful for some of you!
    :)
    Frank
     
    LaCabra, Mar 28, 2006 IP
  2. max pain

    max pain Notable Member

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    #2
    Thats a great piece of info sayles. Thanks for sharing.
     
    max pain, Mar 28, 2006 IP
  3. LaCabra

    LaCabra Goats R Us

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    #3
    Thanks max ... you can really get a good idea if you play with the concept a little bit! :)
     
    LaCabra, Mar 28, 2006 IP
  4. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #4
    Yikes. Am I reading that right? 2.8 million + uniques per month and only getting 1,441 clicks per month? Is the ad invisiable or something?;)
     
    GuyFromChicago, Mar 28, 2006 IP
  5. LaCabra

    LaCabra Goats R Us

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    #5
    GFC ... they've got it buried in the bottom left. They have all sort of ads providers running there. Probably have the more profitable ones in the hot zones! :) Nice traffic though!
     
    LaCabra, Mar 28, 2006 IP
  6. xfairguy

    xfairguy Well-Known Member

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    #6
    Avg CPC per month: $1.85 is pretty good if it is true.
     
    xfairguy, Mar 28, 2006 IP
  7. brooklyn71

    brooklyn71 Peon

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    #7
    Thanks for the great tip!
     
    brooklyn71, Mar 28, 2006 IP
  8. maldives

    maldives Prominent Member

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    #8
    Thats pretty cool. Thanks very much for sharing.
     
    maldives, Mar 28, 2006 IP
  9. LaCabra

    LaCabra Goats R Us

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    #9
    :) One more thing ... if you're paranoid and don't want your competitors or others thinking about entering your market, or seeing some specific information about your site ... hehehe ... you may what to watch yourself if planning to use adbrite!

    :)
     
    LaCabra, Mar 28, 2006 IP
  10. chachacallis

    chachacallis Well-Known Member

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    #10
    thanks for the info
     
    chachacallis, Mar 28, 2006 IP
  11. LaCabra

    LaCabra Goats R Us

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    #11
    No problem Chachacallis ... the more I play with it the more info I'm getting. Have totally decided to not enter certain markets because of this. :(
     
    LaCabra, Mar 31, 2006 IP
  12. ccasselman

    ccasselman Peon

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    #12
    Great information! Thanks, will definitely be using this.

    chad
     
    ccasselman, Mar 31, 2006 IP
  13. DaStarBuG

    DaStarBuG Peon

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    #13
    Thank you. That is a realy usefull information
     
    DaStarBuG, Apr 2, 2006 IP
  14. LaCabra

    LaCabra Goats R Us

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    #14
    Ccasselman/DaSatBug thanks for your kind words, hope you have fun with these tips! :)
     
    LaCabra, Apr 3, 2006 IP