Example of competing with a giant: Google

Discussion in 'General Marketing' started by briankoz, Dec 4, 2006.

  1. #1
    I read the newspaper today and saw an article that interested me about a recent "failure" of Google.

    Apparently, they just shut down their "Google Answers" section after a few years due to it just not catching on. The article went on about how Yahoo's free version of it (Google actually made you pay to have your questions answered) was by far more successful and viewed as a HUGE success over Google.

    But here's the part that I found interested... It talked about how Google gets virtually all of its profits from its search (including its ads), and how Yahoo is actually winning in other areas despite being a far amount being Google in terms of the number of people using its search engine.

    Even though Yahoo is still a huge empire, it reminded me how people can compete with giants out there as long as they find a hole to punch through in.

    Brian
     
    briankoz, Dec 4, 2006 IP
  2. CaptainB

    CaptainB Peon

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    #2
    Google is much better with the algorithms and techy side of things.
    Yahoo is generally better at the business side of things.
     
    CaptainB, Dec 4, 2006 IP
  3. Austars

    Austars Active Member

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    #3
    Yahoo has a more all around, integrated approach I think, while Google's products are still very independent of eachother.
     
    Austars, Dec 4, 2006 IP
  4. drig

    drig Peon

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    #4
    Yahoo! is more of a portal, while I consider google more of a search engine (and advertisement displayer).
     
    drig, Dec 4, 2006 IP