Hi DP family, Does anyone know the necessity for broad keywords vs exact? I have long been doing my keyword research with the broad search results and do have responses on my sites and ads. But, would my efforts be better spent using the exact keyword search results? Also, the exact keyword search results yield MUCH fewer searches and are harder to find 5000+ searches. So, what good is the broad search? Please advise. Thanks
Broad search of Google KeywordTool was designed for the use of Google Adwords which help maximize the traffic and impression for the ads. It is not intended to help you find the keywords for SEO purposes. For more information on the usefulness of Broad match type: