I list very well in both google and Yahoo... my keywords do very well I ahve the top spot on generic search under "carpet cleaning NJ" with both search engines BUT people tell me that they got me from google.. NEver Yahoo... how about you?
No. Yahoo uses 'Standard' or 'Advanced' settings. Click on your keyword link in your adgroup and it will show which your keyword is listed as. You can also change it from there. 'Standard' is somewhat like exact match in Google, 'Advanced' is more like a phrase or broad match.