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Ever diminishing returns on Adsense

Discussion in 'AdSense' started by mcfox, Oct 23, 2007.

  1. #1
    Is it just me or is everyone noticing ever diminishing returns with Adsense? It's ridiculous. Traffic up, clicks up, revenue down, month after month after month. Seems to me Google is squeezing the publishers to benefit the shareholders just a little too much. It also seems to me that should another company figure out a way of unlocking that publisher goldmine, Google are going to take a hard, hard knock to their earnings.
    SEMrush
     
    mcfox, Oct 23, 2007 IP
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    SEMrush
  2. Jarodboy

    Jarodboy Prominent Member

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    #2
    That's what we get when google doesn't have a strong competitor :/
     
    Jarodboy, Oct 23, 2007 IP
  3. mcfox

    mcfox Wind Maker

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    #3
    So much for MSN and Kontera or Yahoo. :(
     
    mcfox, Oct 23, 2007 IP
  4. Jarodboy

    Jarodboy Prominent Member

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    #4
    Or Adbrite, dozens of affiliates etc etc...
     
    Jarodboy, Oct 23, 2007 IP
  5. CanaryWharf

    CanaryWharf Peon

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    #5
    Do many feel the same? that earnings are on the decrease?
     
    CanaryWharf, Oct 23, 2007 IP
  6. mcfox

    mcfox Wind Maker

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    #6
    Overall, yes. It seems the more traffic I get and the more clicks there are, the less it earns comparatively speaking. It's like running to stand still sometimes.
     
    mcfox, Oct 23, 2007 IP
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  7. DLGx

    DLGx Active Member

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    #7
    I have exactly the same experience over the past year or so mcfox. As your traffic and number of clicks increases the payout per click adjusts downwards, and when I lose traffic and clicks, it adjusts upwards (but not as much). Overall it's just slowly going downhill.

    What I find the most interesting is that I use adwords too, and the cost for getting ad placement in the same niches just goes up, up and up.
     
    DLGx, Oct 23, 2007 IP
  8. iatbm

    iatbm Prominent Member

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    #8
    Yea sometimes it really sucks. My overall cpc is in slow decline from the beginning. It is like mirroring more traffic > less cpc....
     
    iatbm, Oct 23, 2007 IP
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  9. Jarodboy

    Jarodboy Prominent Member

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    #9
    I just don't understand why Yahoo won't launch his ppc internationally...
    For sure that they are strong competitors, even if it's just by the company name.
    With time and effort they could probably develop their publisher network to the level of google adsense.
     
    Jarodboy, Oct 23, 2007 IP
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  10. jordanmcclements

    jordanmcclements Peon

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    #10
    Me too.
    CPC is down massively over the last month or so..
     
    jordanmcclements, Oct 23, 2007 IP
  11. add_cents

    add_cents Peon

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    #11
    After a hot start where everything was going up by the month, I've hit a low point this month. It's still a decent amount of money, but it just sucks to see such a decline.
     
    add_cents, Oct 23, 2007 IP
  12. filma

    filma Active Member

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    #12
    I've had the same problem, my traffic goes up and my incoming revenue from google goes down.
     
    filma, Oct 23, 2007 IP
  13. filipina

    filipina Peon

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    #13
    Welcome to the new AdSense. Google isn't making billions of dollars in profit from being generous, open, or transparent. They know they have more than enough publishers, so pay them all a pennies per click (and throw in a couple good days a month to give them hope) and most will just accept the new low pay out. Sucks, don't it?
     
    filipina, Oct 23, 2007 IP
  14. Abhik

    Abhik ..:: The ONE ::..

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    #14
    may be yahoo has a answer.. I am waiting for them to go global.
     
    Abhik, Oct 23, 2007 IP
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  15. astup1didiot

    astup1didiot Notable Member

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    #15
    This is why most of my income is from CPM, my one humor website earns usually $1000.00+ a month, and it still feeds my adsense account with filler ads. I usually make $500.00+ a month on adsense with all my sites.
     
    astup1didiot, Oct 23, 2007 IP
  16. assassin

    assassin Well-Known Member

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    #16
    The amount of money halved from last year to early his year, and then its halved again in the last few months :(
     
    assassin, Oct 23, 2007 IP
  17. mcfox

    mcfox Wind Maker

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    #17
    Not only is adsense falling but the dollar was converting at 1.4 US = 1.0 UK. Now it's 2.0 US = 1.0 UK. Talk about falling earnings!
     
    mcfox, Oct 23, 2007 IP
  18. Grumps

    Grumps Peon

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    #18
    YPN is probably left dead and undeveloped. Everyone knows that when a company goes for BETA that long, something is wrong?
     
    Grumps, Oct 23, 2007 IP
  19. superrichguy

    superrichguy Well-Known Member

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    #19
    Try places other than adsense......
    adbrite
    widgetbucks
    cj
    azoogle
    there are tons out there..... Dont put all your eggs in one basket.....diversify..
     
    superrichguy, Oct 23, 2007 IP
  20. filipina

    filipina Peon

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    #20
    Yahoo will never be the answer. Their years in beta for publishing ads is just one symptom of how bad a shape they are in. If you own pc with Vista you know how bad it is at Yahoo...

    I had a site with hosted by them and when I got my new pc with Vista I found out my publishing tool no longer worked. They told me 8 months ago it would be resolved in a month. It was never resolved so I switch hosts. I could keep going with more examples but I am getting off topic. Yahoo is headed to the same graveyard as AOL.
     
    filipina, Oct 23, 2007 IP