Does anyone know of a good and comprehensive guide to Event Tracking - I'm looking at a new website that is going to have several different types of events that need to be tracked - pdf downloads, videos viewed and a few more things that I'm not sure of yet, and I'm looking for a guide on a tech blog or similar that talks me through it step by step like I'm a very small stupid child
Pickup the Advanced Guide to Google Analytics. The books pretty cheap and will save you hours in learning how to use GA.