Hi there, I've recently initiated a bi-weekly latin dancing event in Los Angeles. Currently, we use a Facebook page for all the online marketing. I do not know how to scale this though. In the near future I will host a separate, bigger, yearly event as well as promote dance lessons. What's the optimal way to market this? Options I see: - Separate Facebook pages titled as the name of each event - 1 Facebook page titled as my company name that includes multiple events - A regular .com for the company on top of the Facebook pages I'd like to consolidate everything to 1 page for simplicity and SEO purposes but if I title the Facebook page with my company name, I'm afraid people won't be able to find it when they search for the event name! Any guidance is appreciated. Thank you.
I think you need both, making site is like original home and making facebook and doing marketing through facebook is going touch to your clients. It's good idea to first make site then keeping update your facebook page.