I get about 300 clicks on Ads per day. Each Ad on my site gives me about 0.05 to 0.15 cents a click. Therefore, I make roughly $35-$45/day. To be honest, that seems kinda weak to me. If I made 0.50 cents per click I'd be making $150/day. Is everyone else earning what I am per click? Should I try and tweak my site to get that amount up? My site has to do with daily computer news. Should I switch to some other company that pays more per click? Let me know your thoughts. Thanks! Ethan
Google looks at the keywords on your site before deciding which advertisements to show. Think about the content on your site. Is it worth it to the advertiser to pay $.50 PER CLICK from your visitors? $.50 a click is a lot in my opinion. What kind of product are the adverisers selling that they can afford to spend so much per click? And why should those expensive keywords appear on your site? Think about it from the advertiser's perspective. Why should I pay $.50 to advertise on your site?
That seems pretty normal to me but here is something to think about. You may want to consider tweaking what ads are being served on the blocks by setting up channels and seeing which ones are low pay out, and then look at the url's carefully - what is the site like? If its a major company they may pay higher to advertise. Think about what stereolab says - why should he/she pay .50 cent a click? Does stereolab even have the budget to pay that? You can usually tell by the quality of the site being advertised. For example I am seeing Tigerdirect on your site who are sure to have a budget of paying you .50 cents BUT it doesn’t mean they are going to. I am also seeing one in there that’s a crap site which was also on my site and paying .03 cents - I filtered that out among others and now my payout is higher….look carefully at the ones that has free mentioned in the url. Don’t go crazy on this though - you have to test each one carefully and figure out what’s worth keeping on your site. I am also think the two banners in the middle of page that attract a lot of accidental clicks - your main goal for a higher payout is sending your visitor to a quality site they will use and not X out a soon as they see it. Have you tried the ads without “advertise on this site� If not, remove it for a week or two and see if there is any difference.