Ethical SEO is often referred to as "white hat" and is generally used to describe the use of accepted search engine optimisation techniques or code of conduct. Unethical SEO is often referred to as "black hat" or "spam". Unethical SEO is not necessarily an illegal activity, but is regarded as "below the belt". But we have to handle both to get Succeed in web world..What do you guys think??????????????????????????
White hat all the way I like to ensure I never get any problems so always avoid anything that search engines can deem black hat. I know there are many who will do black hat but to be honest, whilst it might have a quick goal, long term it isn't good. If you are trying to build up a reputation, stick with what you know is safe Andy