Ethical Search Engine Optimisation Techniques

Ethical Search Engine Optimisation techniques are classified by some into two broad categories: techniques that search engines recommend as part of good design, and those techniques that search engines do not approve of and attempt to minimize the effect of, referred to as spamdexing. Professional SEO consultants do not offer spamming and spamdexing techniques amongst the services that they provide to clients. Some industry commentators classify these methods, and the practitioners who utilize them, as either “white hat SEO”, or “black hat SEO”. Many SEO consultants reject the black and white hat dichotomy as a convenient but unfortunate and misleading over-simplification that makes the industry look bad as a whole.

“White hat”

An Ethical Search Engine Optimisation, technique or method is considered “White hat” if it conforms to the search engines’ guidelines and/or involves no deception. As the search engine guidelines are not written as a series of rules or commandments, this is an important distinction to note. White Hat SEO is not just about following guidelines, but is about ensuring that the content a search engine indexes and subsequently ranks is the same content a user will see.

Spamdexing / “Black hat”

“Black hat” Ethical Search Engine Optimisation techniques are methods to try to improve rankings that are disapproved of by the search engines and/or involve deception. This can range from text that is “hidden”, either as text colored similar to the background or in an invisible or left of visible div, or by redirecting users from a page that is built for search engines to one that is more human friendly. A method that sends a user to a page that was different from the page the search engined ranked is Black hat as a rule. One well known example is Cloaking, the practice of serving one version of a page to search engine spiders/bots and another version to human visitors.

Results from Black Hat and White Hat SEO Techniques

Black hat SEO techniques may quickly deliver results. However, due to the disposable nature of the domains, the results are often short term - although they can be long term.

What Is Blue Hat Ethical Search Engine Optimization?

At the moment, BlueHatSEO.com is the only website on the Internet that is completely dedicated to the art of Advanced SEO. Blue Hat SEO is essentially the study of advanced Internet marketing and search engine optimization techniques. Blue Hat SEO covers the advanced knowledge of both Black Hat and White Hat SEO. Everything on BlueHatSEO.com will assume that the audience knows and understands the basics of SEO and Internet marketing. If it helps, think of BlueHatSEO as the creative aspect of SEO.




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sorry to inform you that you are are not the first one that thought of this idea
when you combine the white and the black it's called Grey hat