Hello Guys, Like to know your ideas on the Estimations on Display Network in Google Adwords. Let me tell you what I have done - I have to tell some cost estimations and clicks on the image ads through Google Adwords. I used doubleclick ad planner and find some good websites as per my target audience. Then, export all those websites into my Adword campaign. But afterall that things, I haven't got any estimation on clicks that we can have in Google Adwords Search Network. Google Adwords provide us the estimation on clicks on our targeted keywords through our budget. But in Display Network, I don't get anything like that?
Display network is different. Google's goal with display network is to: a. profit and b. pay Adsense users. If they gave you an estimate of what you need to pay, it wouldn't really be fair for Adsense publishers. However, "the more you bid, the more clicks/impressions you'll get" still applies with Display. Start with a CPC bid a little higher than what you're comfortable with (you will rarely get charged that amount for a click). And adjust as necessary, I launched my display network campaign yesterday and already adjusted the bids for all my adgroups like four times.
you want to put your bid prices a bit higher when you do a content network campaign. as sevnrock said, the actual CPC or CPM you pay will adjust depending on various factors.
You can get a lot of traffic from google CN but the CTR and Conversions are terrible!! One reason I guess is because of too many click frauds from adsense publishers especially from South Asian region.