I'm developing traffic for a couple of clients' sites by writing and publishing articles - relevant to buyers in their sectors - which give their links prominence. I have ready access to readership figures for my articles but no way of knowing what percentage of them click through to the external sites. Does anyone have any stats they could share with a view to me estimating a percentage per 1000? How many 1000 readers would I need to achieve to assume 1000 click throughs to a promoted site? What do people pay for a 1000 quality, interested, unique visitors? PLEASE NOTE: the articles are not published on my own sites...
You could track all the external links using a click tracking script - this would give you the average clickthrough numbers. It will tell you how many readers on average will generate the click traffic you are seeking. The pay for that traffic depends on various factors: the industry, and the average expected mindset of the viewer reading the article.
Cheers - could you give any specific case studies - don't name names of course. The topics I write about include: some Astrology niches- one series of 13 articles looks to be on target to achieve 23,000 reads in a year - also niches within Financial Services, the Arts, Education, Tourism, History, News, Comedy and Celebrity - which would pay the most in your opinion? Some articles are so precise that I feel nobody would read them unless they were interested and when they click through to a sponsor they are in a buying mood. These don't attract such large numbers but I've noticed the adwords clickthorugh rate is sometimes 150%. These are the ones I'm most concerned to estimate worth/value. Thanks for your comments
Try this tool: https://adwords.google.com/select/TrafficEstimatorSandbox to estimate the value of each industry. It's not 100% accurate, but should give you an idea. Play with it a bit until you are familiar with how it works.
Thanks - I don't know how I lived without it and it came just at the right time - you'll never know! REALLY! I feel like I should buy you a drink or send flowers. Jumping the gun though - first I must make some money... I got the hang of it pretty quick - I was thrashing around with numbers based on what I thought were far too economic but had no way of telling. What percentage of error + or - would you suggest? My calculations seem to be 66% lower than its! Thanks again - I hope any other green dps find it useful too
There is no better way of telling how accurate those numbers are other than actually testing some of the niches and seeing how they perform. As I always say, no estimation can beat solid hard work. Feel free to check out GoStats in conjunction with your other stat collecting activities. (That's better for me than beer or flowers and it's free