Is there any way to know estimated traffic for keywords we target for websites. One of my client has asked: Please provide your estimates with regard to where we will be ranked for each website in the next 3-6-12 months for each keyword, the amount of traffic we can expect for each placement, and the number of clicks you estimate for each keyword based on where you believe we will be ranked. Awaiting for your reply.
You can use the adwords keyword tool to estimate searches. Then use a guide, like the AOL data of a few years ago that reckoned the percentage of clicks for positions on the first page went like this - 46.38% of searchers did not click on ANY result. 48.16% clicked on some result on the first page. The remaining 5.46% clicked a link on page 2 or higher. The 1st page clicks were split up as follows: 22.73%...1st position 6.40%....2 4.53%....3 3.24%....4 2.61%....5 2.14%....6 1.81%....7 1.60%....8 1.51%....9 1.59%....10 So a for no.1 spot for a keyword with monthly search volume of 20,000. you can estimate 4546 clicks a month