I have seen many times that even when Estimated Avg. CPC is only 3.00 INR when someone clicks on my ad the CPC is 10 to 20 times higher. Is that normal ? regards, AHT
DO you mean estimated CPC as given by the Adwords keyword tool? If yes, then of course its only an 'estimate', basically to lure you in and start placing ads.
Then it will depend on quality score of your keyword. if your quality score is 7 ,you must pay $0.05 per click but if QS is 5, you must pay $0.3 per click with same keyword