Hi, what do companies usually pay out for full page ads (the ones that appear with a 'skip' feature while browsing) in CPM (cost per thousand impressions)? Also, do advertisers have to choose your website for a full page ad or do companies (Adbrite etc.) automatically generate them for you?
I can't answer your first question very well, all I can say is there is a pretty wide range. Someone else may have to tell you what they get. As for the 2nd question, with Adbrite (and others are probably similar) it is kind of both of those. Advertisers can either choose to advertise with you specifically or oftentimes they choose certain keywords or site categories and if your site is included in that then it is like they are choosing your site. Unless you have a large website most likely it will be that second option.
Thanks for clearing that up. I would still like to know the price range in question #1, however, if anyone knows. Thanks again