Any suggestions on how to estimate traffic to a competitors website? The only thing Ive seen is Alexa, and I dont know how to take their numbers and guess at the daily traffic from those.
Alexa is probably your best bet without access to their logs or anything else (and it's not going to be terribly accurate).
if its a site that ranks close to you say for e.g. they rank 1 place above you for "blue widget" they would get around the same maybe a bit more traffic then you recieve from that engine for that term, of course not 100% accurate but help give a rought idea.
compare it too your rating, if you have a rating of 100,000 and you get 200 unique a day and they have 50,000 they most likely get around double the traffic
I would not take alexa rankings too seriously as my sites were in top 100,000 but now, one of them is back over 1,000,000 and the other 450,000 and my others site I do not bother checking anymore... I think their system relates to the use of their toolbar and alot of people now are turning away from it. Drew.
Alexa takes into account page views, so a fairly small but active forum can have a good alexa rating. Sites such as email providers also see a similar trend due to the pageviews.
I have to sort of dispute that as my sites are now getting more pageviews then before and their rankings are falling. Drew.
While I was doing a real lot of work on my site in the early spring, I had the Alexa toolbar on my PC. My ranking jumped to 35 or 40k. Now I dont have the toolbar...my traffic has since tripled....and my ranking is over a million. IMHO you would be quite foolish to allow any of your decisions to be influenced by Alexa rankings.
there are many websites like get website value which can give you a the daily pageviews a website is getting, you can check for your competitor as well
Old topic getting kicked back. Anyway the old posts still stand Alexa measures traffic with their toolbar so Alexa is everything except accurate on actual traffic from a website. How ever it can be used for some small research as EXTRA tool but I would never focus to much on Alexa.