I’m an entrepreneur entering the internet advertising industry and would greatly appreciate some advice from people on this forum. As a publisher, I want to know what kinds of alliances I should be making with other businesses within internet advertising. What businesses (i.e. DoubleClick), or types of businesses (i.e. ad-serving companies), can help to expand our clientele and improve their marketing campaigns on our site? Thanks a million!
Hi What kind of publisher are you? Can you do copyright if you write your own copy and can write an email marketing campaigns than you would do well on your own. I could use a copy writer.
types of businesses (i.e. ad-serving companies) I would say go with Google Adsense and Adbrite. Together its a power team and can bring you a lot of traffic/money
We are publishers in the sense that we display advertisements, as opposed to working with businesses to create them or being the advertiser itself.