Established Web Site For Sale

Established Web Site for sale

www.wildfigurines.com
Sells wildlife figurines.
No stock, uses dropshippers.
Dropshipper 1 - 50% of sales - biggest profit margin
Dropshipper 2 - 20% of sales - middle of range
Dropshipper 3 - 10% of sales - middle of range
Dropshipper 4 - 10% of sales - lowest profit margin
Dropshippers 5,6 & 7 - 10% of sales - middle of range

I live in Australia, however this web site is marketed to the US only, and does not offer worldwide sales. 89.28% of traffic comes from US. All prices/costs etc are in US dollars.

Business started trading Nov 2005 - Domain expires 9/22/2010

Total traffic - 75,848 page loads, 19,993 unique visitors, 18,467 first time visitors
for 2006 - 66,224 page loads, 17.785 unique visitors, 16,433 first time visitors.

Breakdown of 2006
Month Page Loads Unique Visitors First Time Visitors Returning Visitors
Jan-06 4,925 1,767 1,642 125
Feb-06 4,084 1,077 925 152
Mar-06 4,163 996 879 117
Apr-06 3,393 821 720 101
May-06 4,431 781 704 77
Jun-06 3,831 928 818 110
Jul-06 4,511 1,097 1,002 95
Aug-06 5,065 1,230 1,150 80
Sep-06 5,633 1,339 1,257 82
Oct-06 7,065 2,077 1,963 114
Nov-06 9,825 3,350 3,194 156
Dec-06 9,291 2,320 2,177 143

Through october and november I paid for 2500 hits from a site that redirects traffic from expired domains that are of a similar theme. The rest of the traffic is all organic.

MSN - 46%
Yahoo - 32%
Google - 14%
Others - 8%


Total Sales - $5484
for 2006 - $4928

Costs for 2006
Paypal fees - $202 (4%)
Hosting - $480 ($40/month)
Directory costs - Yahoo $299/year (renewed Nov 2006)
- Microsoft business $29.95/year (renewed dec 2006)

On average wholesale costs make up 66% of every sale.
So for 2006, my wholesale costs were around $3252. This included a charity sale where I sold $1000 worth to a school (4 items) at wholesale price therefore not making a profit on this sale. This of course distorts the net profits a bit and makes them appear a little worse than they really are, however I don't think the sales and net profit is the big selling point of this business.

Customer base - 172

Total sales from beginning 117, this year 96. 19 possible sales didn't take place, although customer signed up, and 8 sales were refunded due to out of stock or wrong item. Broken items totalled 5 and all were replaced by supplier at their cost.

Home page PR4
Over 40 pages with PR3

No adsense applied to this site.
Made $105 (most in last three months) in affiliate commissions from Art.com

Shipping charges are due for an annual increase, and currently are set at
orders under $50 - $7.95
orders $50-100 - $9.95
orders over $100 - $14.95

Reason for sale
- moving into other businesses requiring full time application. Although Wild Figurines doesn't require much time to run, in fact very minimal, around 5-10mims per sale, and maybe an hour or two once a month to update in stock, out of stock, I need to focus very much on my new path.

Benefits
- established organic traffic and search engine rankings, an already established customer base, established sales, minimal time to run and maintain
Drawbacks
- would benefit from lower hosting costs, and maybe a different merchant that paypal, as I stated earlier, 19 sales didn't go through and this may be due to using paypal, I don't know.

Possiblities
Text Links Ads approved account to sell links on web site which could fetch up to $200/month, however would require moving to a host that allowed php.
Adding adsense
Using free traffic as gateway for other web sites you own.
As google rankings increase (which they will) traffic will also increase creating more sales and coupled with cheaper hosting improving bottom line. I only started to see google traffic increase to my main category pages in recent times as the hard work of link building started to pay off.
All the directory submission side of things has been done, and also article and press releases. Some reciprocal linking has been done, but not much. Doing a little more of this will improve google rankings massively.

Please make me a serious offer.

 

Well, what do you condier a serious offer?

 

Well, It's just simply - what's it worth to you?

Is the established traffic worth anything to you? Is an established online business with customers worth anything to you?

This is just an example.
I've contacted all my competitors as well to see what interest this can generate. Obviously for them all they have to do is work out their own sales/visitor ratio and multiply that by my traffic and that will tell them what's it's worth to them.

Plus they won't have the hosting costs etc to worry about and all that stuff.

 

please tell me about the shopping cart being used.

why is hosting fee so high/

 

Hello,
The shopping cart is part of an e-commerce/hosting package by Vermotion. It's a proprietary model.

To cut a long story short I paid for some coaching to build an online business, and although the coaching paid off in terms of getting me ranked high etc, the coaching package came with 12 months free hosting using their host and e-commerce package.

In terms of shopping cart it's actually extremely good. There's also no limit to the size of your web site.

In terms of flexibility with web site programming, especially for those who have experience in programming and script languages such as php and so on, it sucks! The only thing you can insert into your web site is html and java - that is it!

It's a trade off you see.
For a mum and dad home business where the mum and dad have virtually no internet skills, it's a good business to start with as it already has traffic, customers, sales etc. However they'll need to roll their sleeves up and increase sales/visitor, and their bottom line. They could also learn some marketing along the way to increase the traffic even more.

For someone who is experienced, it's not the sales as such, but the traffic and SE rankings, however the limit to what programming can be done would strangle such a person. They would have to consider moving it. Just an example, I have a blog in the site but it's external!! I can't even install a simple blog.

I am in the process now of looking at moving host etc, however I am not going to go full steam ahead with it if someone wants to buy it as is.

 

I would be interested to know the price.