Established ecommerce site for sale ($5000/ mo in sales)

Up for sale is the domain and business for www.ghillie-suit.net and www.sniperghillies.com. Asking price $20,000

www.ghillie-suit.net is the established site and www.sniperghillies.com is a site with the same products but different design used as a price and marketing test site.

This business works best if owner/operator resides in the US.

www.ghillie-suit.net is a 2 year established e-commerce site that sells a unique camouflage system called ghillie suits, very popular amongs hunters, paintballers, military snipers and nature photographers. These suits are growing in popularity and there is a good market for them online becuase they are nearly impossible to find offline. A great growing niche market with an established presence.

All items for sell on the websites are available for dropship though our supplier accounts, which will be supplied only to the buyer.

Total sales per month average between $3000 and $6000. Total profits per month range from $1000-$2000.

The details for the last few months are as follows:

So far in Sept. (up to Sept 11) the sales total for both sites has been $3057. Earnings are at $1013. $180 has been spent on marketing so far this month (PPC) so total profits this month to date have been over $800. 21 orders, 29 items ordered.

August:
Total Sales: $5237
Earnings: $1705
Expenses: $500
Profits: $1205
Orders: 30 orders, 48 items

July:
Total Sales: $3832
Earnings: $1281
Expenses: $300
Profits: $981
Orders: 28 orders, 33 items

Screen shots can be provided to interested buyers but please understand that as we have 3 different payment processors (PayPal, google checkout and 2checkout) there will be alot of screen shots. Also we will not provide access to supplier cost untill deposit or payment. So you will have to go off our 30-40% profit margin on sales.

Running the business takes usually only 1 hour a day at most.
Duties include:
-Processing orders (ordering from supplier and sending thankyou emails to customers)
-Answering customer questions (via email and/or phone if you provide a phone # on site)
-Updating site with new products and out of stock notices.
-Our suppliers do not ship internationally, so if you want to accept international orders you will have to have items shipped to your address (in the US) and ship out from your local shipping providers (we just use USPS in these cases)
-Managing PPC campaigns ( it is up to how aggresive you want to be with this, honestly we have not managed our current PPC campaigns very well and there is alot of room for improvment in this area and other marketing sources we have not tapped)
-Any SEO you may want to do to the sites


ghillie-suit.net is the main site and is very established amongst the search engines.
Here are some ranking for some of our main keywords:
Ghillie Suit Google #15 Yahoo #5 MSN #2 and #3
Ghillie Suits Google #9 Yahoo #6 MSN #6
gillie suit Google #3 Yahoo #6 MSN #5
gillie suits Google: #3 Yahoo #5 MSN #5
Ghillie Camo Google #3 Yahoo #1 and #3 MSN #16
Rifle Ghillie Google #7 Yahoo #2 MSN
Paintball Ghillie Google #3 Yahoo #16 MSN #19
Hunting Camo Google #16 Yahoo MSN
Ghillie rifle wrap Google #2 Yahoo #3
Ghillie Yahoo #3 MSN #9
Ghillie suit kits Googls #16 Yahoo #3 MSN #2
Ghillie suit material Google #11 yahoo #2 MSN #3

These are just a sample of the many keywords that are bringing in free SE traffic to ghillie-suit.net.

The 2 websites combined average around 250 unique visitors a day.
Traffic stats can be provided apon request.

Sales range from $3000 a month to $6000 a month.
Each sell typically earns a 30-40% profit. So a suit
that sells for $100.00 earns $30-$40.
Payments are processed through PayPal, google checkout and 2checkout.com
The site earns averages over $1000.00 a month in income.

With the sell you will get:
the Domains www.ghillie-suit.net and www.sniperghillies.com and full rights.
All content, access to the dropshippers, complete PPC campaigns and marketing tips, and hundreds of satisfied past customers. $500.00 in the 2checkout account. Full phone and email support will be provided as long as needed. We will be able to transer the 2checkout account and the google checkout account but you will need your own Paypal account. We will assist in all account transfers.

This is the perfect opportunity for someone to take over a business that requires little work and creates a nice income. It could easlily be turned into a fulltime income with a little more time. The asking price is firm. If we do not get the price we expect from this sale we will continue to run the site ourselves. Thankyou for your interest and all questions are welcome.

 

I just listed this website on sitepoint as well:
http://www.sitepoint.com/marketplace/auction/13002

 

$600.00 in sales so far today, for a $200.00 profit. Will start looking at reasonable offers.

 

I have one offer from sitepoint of $16000. I will wait for one more week for any other offers and then sale to highest bidder.

 

The site is still up for sell as a previous sell fell through.
The site profited over $2000.00 in sept. and made 5 sells
today (oct 1st) for $200.00 profit. It continues to sell more
as SE serps move up.

 

What is the seasonal trend for sales in a year, especially when weather getting colder?

 

PLZ slake...............

 

Sales peak a little with hunting seasons, however sales remain strong throughout the year becuase of the different uses of the suits... Military, hunting, paintballing, photography etc...
July-Jan has definately seen better sales than feb-june... but this is just going off only 2 years of stats where there were many other different factors
affecting sales volume.... such as growth of the site and marketing plans.

 

Ty,

Thanks for all info you sent me, solid revenue stream and really nice sites which are making money.
Unluckily I don't have people knowledgeable enough with the niche to work on this or else I surely will jump at this.
Best wishes with your sale.

 

what's the status on this site?

 

Did you buy this site? Why are u selling it?

 

Site is still up for sale... but I am in no particualar hurry to sale.

I am sorry I thought that the listing here on DP had fallen off the charts and I had not checked for comments in a while but yes the site is still for sale after falling through with negotiations with a couple parties. So I am going to just wait it out untill I get the price I am looking for.

Sales have stayed stong in Oct with about 40 sales so far and over $1300 in profits so far in Oct.

New site point auction for the sites:
http://www.sitepoint.com/marketplace/auction/14233
with updated stats and screen shots.

 

Would you accept any offers in the high $x,xxx range?

 

No. I will not sell the both sites together for less than 18,000 or very close to this ammount however I would be willing to sell www.sniperghillies.com alone for a mid to higher $x,xxx ammount. This site alone has profited an average of over $700.00/mo since I launced it.

 

How much revenue comes from organic traffic and how much comes from PPC?
Also, why are you selling?

 

I have not tried to track what % of the revenue comes from orgainic traffic vs PPC traffic but I would assume it is at about 65/35 as that is what the natural traffic vs paid traffic is at.

The reason I am selling is because I enjoy creating sites and watching them develop more then actually doing the day to day operations
with customers, and such. I believe my ghillie suit sites have matured to a point to make them a good value but better off in someones hands who has the time and desire to help the business grow further. And of course I am selling becuase I would like some on hand cash for personal reasons and for marketing cost to launch a couple new projects I am working on.