http://adsense.blogspot.com/?utm_source=aso&utm_campaign=ww-en_US-et-asfe&medium=link Ad and image placement: a policy clarification We've recently received a number of emails from publishers asking how we feel about the placement of images near Google ad units. There's been some confusion on this issue, and so we turned to our policy team to set the record straight. Can I place small images next to my Google ads? We ask that publishers not line up images and ads in a way that suggests a relationship between the images and the ads. If your visitors believe that the images and the ads are directly associated, or that the advertiser is offering the exact item found in the neighboring image, they may click the ad expecting to find something that isn't actually being offered. That's not a good experience for users or advertisers. Publishers should also be careful to avoid similar implementations that people could find misleading. For instance, if your site contains a directory of Flash games, you should not format the ads to mimic the game descriptions. What if I place a space or a line between my images and my ads? Would that work? No. If the ads and the images appear to be associated, inserting a small space or a line between the images and ads will not make the implementation compliant. Does this mean I can't place ads on pages with images? You can definitely place Google ads on pages containing images -- just make sure that the ads and images are not arranged in a way that could easily mislead or confuse your visitors. For example, if you run a stock photography site with a catalog of thumbnail images, don't line the ads up with the thumbnails in a way that could be misleading. Consider using a full border around your ads or changing your ad colors, for example. What do unacceptable implementations look like? Here are some examples that wouldn't comply with our policies:
I understand that is was a repeat post... I didn't intend anything negative by repeating. However, when I posted this message, I did so in light of the context of other postings found in this section of the forum that had subjects similar to: "Will someone please check my ads to see if they're okay?" and "Google has approved images next to my ads. Check out my site." -- or something similar.
I think some webmasters will take a big hit because their strategy involved deception. This is especially true for cases involving sites like entertainment, arcade, Myspace, etc.
I don't think there is any issue with blending well - it just removes ad blindness that people have, and they treat the ads like additional content. There is no huge issue there - Webmasters are happy and Advertisers are happy. But Deception is only hurting the Advertiser because people that get to the site are getting there with the expectation that it will be something that it's not and therefore just closing the page - like someone might do with a popup. Deception should definitely be against TOS, and I think the post on Inside AdSense definitely clears up a lot of the grey area that had been lingering. That said if webmasters are using deceptive tactics to generate clicks, they should be seeing their earnings smartpriced anyway as a result of low ROI that the advertisers would be receiving from the clickthroughs.
Sorry for double posting but people might want to see what Google has said in reference to my integration of "images" next to my AdSense ads: http://forums.digitalpoint.com/showthread.php?p=2076389
I have just placed an image in the other thread: http://forums.digitalpoint.com/showthread.php?p=2076389