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Erasing your keyword history

Discussion in 'Google AdWords' started by Jon12345, Jul 2, 2006.

  1. #1
    We all know some of our adverts get disabled due to a poor history. Well, is it possible to erase that history by creating a new Adgroup and putting the same keywords and a different url in there? Will this effectively scrub the history and start again?
    SEMrush
     
    Jon12345, Jul 2, 2006 IP
    SEMrush
  2. Micromag

    Micromag Well-Known Member

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    #2
    Quality Score is at keyword level and stored history at account-wide level.

    If you will put a different landing url at your ads you do not need to create another adgroup.

    I would create another adgroup to erase the impressions and click statistics but this will not erase the quality score.

    If your new URL has a better relevancy this will reflect in 24 hours the quality score.
     
    Micromag, Jul 2, 2006 IP
  3. Jon12345

    Jon12345 Peon

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    #3
    When you say stored history is at account-wide level, what do you mean? Where does Google state this?
     
    Jon12345, Jul 2, 2006 IP
  4. Micromag

    Micromag Well-Known Member

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    #4
    If you have a keyword inside a campaign with a certain quality score and decide to add/copy/move the same keyword to another campaign the quality score history data will be the same from the previous campaign.

    I already tried all kind of tricks to reset a quality score. Also the documentation made a reference of inactive keywords (low Quality Score):

     
    Micromag, Jul 2, 2006 IP
    Art likes this.
  5. Jon12345

    Jon12345 Peon

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    #5
    That's interesting. This suggests that if you delete your inactive keywords, it would improve the results of the active ones.
     
    Jon12345, Jul 3, 2006 IP