June, July and August are historically the slowest months of the year for me and EPN. Does anyone notice the same downturn during the summer months.. For me, my earnings are typically 75% down from the peak months of Nov/Dec/Jan.
For me there are way too many other factors affecting earnings, mostly related to various Google updates. Also, I have a niche focusing on summer-related products, so I actually get a boost that kind of cancels out any major seasonal summer dip. I suppose there IS a bit of a dip, but not as large as yours. It is worth finding some niches that sell more over summer to cancel out the effect.
June was a dog for me.. lowest earnings so far this year by almost half. But, July has been golden so far. Within 1 week, my July earnings are double my June total earnings.. not sure if I should be happy or sad but I guess I will opt for Happy!
Hm, yeah, I have had a major improvement in July too - though directly relating to increased traffic. Haven't quite put my finger on where it's coming from (or rather, am too lazy to go poking around in my stats).
I hate to bump an old thread but just wanted to update those who are interested in my EPN stats. EPN changed their algo in late june or early july of 2013 and things improved greatly on my sites. Where I had been struggling to get my EPC above .10, it now regularly is over $1. I think the final stats for me for the month of July (2013) will put my EPC at .98 which is about a 100% better than the old formula. Now I am not silly enough to believe my EPC will stay this high because in the past, anytime things were going good for me with EPC, ebay would tinker and kill my earnings so I suspect that is coming very soon but for now, I am very happy with my EPC earnings!