My ACRU value is showing to be $1, which is very convenient for eBay. I've stopped doing all methods of marketing and simply rely on organic traffic, which are keyword driven. I have a hard time believing that its not quality traffic. It's completely BS. Am I alone on this?
Not sure it's BS but it is hard to understand. My experience is that it follows EPC and it you put together a site that has a lot of clicks, but few transactions that you get get lower ACRU payout. I believe it is calculated by account and not by campaign which makes one be careful not to add a high click, low buy activity, site to the mix. If I've got this wrong somebody correct me.