EPC in Commission Junction

Discussion in 'Commission Junction' started by add_cents, Feb 15, 2008.

  1. #1
    How important is the 3 month EPC and 7 day EPC in Commission Junction?
     
    add_cents, Feb 15, 2008 IP
  2. experienceadvertising

    experienceadvertising Peon Affiliate Manager

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    #2
    The 3 month EPC is a good indicator about the performance of a merchant in CJ.
     
    experienceadvertising, Apr 30, 2008 IP
  3. tvmatt

    tvmatt Peon

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    #3
    In some cases it can be a good indicator, but you have to remember that your EPC could be much higher or lower, depending on your traffic type. Many programs have their EPC strongly affected either positively or negatively by a relatively small group of advertisers, so your experience may vary greatly. My EPC is usually twice the average EPC of the programs that I promote due to the highly targeted nature of my traffic.
     
    tvmatt, Apr 30, 2008 IP