Great content is king, but engagement is queen and she rules the house. I believe this is true with online marketing. We want great content, attract millions of customers on our site, we use different strategies to attract them and we always seem to think that content is the key. Well if you want to build traffic on your site, if you want your marketing strategy to profit you to most, then do not think that great content is enough. You have to engage your customers to leave a mark on their brain. You have a plant a seed in them so they can remember your site. What ca you say?
The 2 are symbiotic to each other. None can succeed without the other. After creating great content,go to the usual suspects aka FB & Twitter for the engagement part
Don't make it sound easy or anything! Fact is that getting into good places in search engines and creating a wave of social engagement via social networking pages takes time and effort. You need content to share with your pages subscribers and that's only just scratching the surface. Good SEO practices should be performed throughout a businesses project, good SEO practices are becoming increasingly rarer to find - more people are selling fake services that do nothing other than harm your pocket, it's becoming a little mine field for noobs...
I agree Adam, speaking it may seem an easy task but there is so much to do. customers do not engage in a conversation just because we want them to do so. I think the reason why customer buy whatever we have to offer, whether it is content or engagement or a product, only when their "why" match with our "why". I mean people really buy why we do thing, not how we do things. That's the question I ask myself before engaging in a conversation or before buying a product: Why should I buy? Why choose this retailer? why is this supplier making this type of product? the benefit of what we have to offer front a customer stand point rely on the "why" nothing else. I think this is the reason why so many companies have a mission statement and a clear vision that summarize the reason why they exist and provide their services. When a customer wonders why he should visit your site, just give him the right answer and he will engage himself.