Engagement Insights - How to read

Discussion in 'Facebook' started by RiderWriter13, Feb 24, 2016.

  1. #1
    I have a burning question that I've been trying to find an answer to for quite some time. I would be extremely grateful if someone here could help.

    When I am on my page's home page, I see current stats visible off to the right. At the moment they read:
    188,297 Post Reach 16,844 Engagement

    When I click on Insights, in the recently rebuilt graphs at the top I see this:
    Reach February 12 - February 18
    184,830 People Reached
    32,672 Post Engagement

    And finally, when I look below that under "Pages You Follow" I see this:
    (My Page Name) Total Page Likes: 15.4 K Posts This Week: 31 Engagement This Week: 6.3K

    So how come there are three different numbers for Engagement, and what do they each mean???

    I have to start preparing formal reports on social media, and obviously I would like to share the best numbers possible. So 32,672 sounds a whole lot better than 16,844 or 6.3K, but I honestly do not know why these are so different.

    THANK YOU so much to anyone who can help me make sense of this! (And by the way, how do you think I'm doing?)
     
    RiderWriter13, Feb 24, 2016 IP