End to End tracking of affiliate marketing

Discussion in 'General Marketing' started by mjwoodi, Sep 28, 2008.

  1. #1
    Hi,

    Im about to launch a new site that just takes email sign ups, i will be driving traffic to this in a multitude of ways, banner ads, ppc etc, and then promoting offers via email followups.

    Whats the best way for me to track conversion, for example i have 5 ppc campaigns and 15 banners that refer to my landing page, how could i track how many then convert and measure which campaign is the most effective. I think this could be done in google with goal conversion?? But you can only define 4 goals, what if i have 20+ campaigns?

    Further, ,would it then be possible to track end to end, for example the users that came from google ppc, signed up to 3 of my follow up emails but users from a banner ad signed up to 1.

    Hope that makes sense

    Thanks
     
    mjwoodi, Sep 28, 2008 IP