Embedded match keyword

How to use Embedded match keywords in the google adwords?
I tried following:

-[keyword]

But google adwords showing its as a negative keyowrd. Will this keyword show impressions and clicks? Please guide....

 

What you did was add a negative exact match keyword.
To add this keyword as an exact match and not negative, use the following syntax:
Broad match: keyword
Phrase match: "keyword"
Exact match: [keyword]
Negative broad: -keyword
Negative phrase: -"keyword"
Negative Exact: -[keyword]

Hope this clarifies it for you

 

yes i tried -[keyowrd], but google adwords saying " you cant bid on negative keyword". That means google adwords is treating this type of keyword as a negative keyword.

 

Do you mean expanded match? If so, just use broad match and you're automatically opted in to expanded match.

https://adwords.google.com/support/bin/answer.py?answer=6100

 

No, i am not talking about the expanded match type od keyword. I am talking about the embedded match type of keyword. Just check below link.
http://www.google.com/adwords/learningcenter/text/19135.html#19143

 

I see what you're talking about, it's matching option that's really just a combination of matching options. I've actually used it quite a bit but honestly never realized it had a name

So to answer you intitial question you need to enter a regular & a -.

For example;

Blue widget manual
-[blue widget]

In that example your ad would appear for blue widget manual (and other related terms & variations) but would not appear is someone just searched for blue widget.