How to use Embedded match keywords in the google adwords? I tried following: -[keyword] But google adwords showing its as a negative keyowrd. Will this keyword show impressions and clicks? Please guide....
What you did was add a negative exact match keyword. To add this keyword as an exact match and not negative, use the following syntax: Broad match: keyword Phrase match: "keyword" Exact match: [keyword] Negative broad: -keyword Negative phrase: -"keyword" Negative Exact: -[keyword] Hope this clarifies it for you
yes i tried -[keyowrd], but google adwords saying " you cant bid on negative keyword". That means google adwords is treating this type of keyword as a negative keyword.
Do you mean expanded match? If so, just use broad match and you're automatically opted in to expanded match. https://adwords.google.com/support/bin/answer.py?answer=6100
No, i am not talking about the expanded match type od keyword. I am talking about the embedded match type of keyword. Just check below link. http://www.google.com/adwords/learningcenter/text/19135.html#19143
I see what you're talking about, it's matching option that's really just a combination of matching options. I've actually used it quite a bit but honestly never realized it had a name So to answer you intitial question you need to enter a regular & a -. For example; Blue widget manual -[blue widget] In that example your ad would appear for blue widget manual (and other related terms & variations) but would not appear is someone just searched for blue widget.