Im due to get my site launched in December this year and me and the team i have need a contribution from other people on with background of emarket sites, and possibly idead from people of different countries. What are the best marketing strategies before launching an emarket site?
Start with your business case, explore your buyer profile, choose carefully technology, read a lot about websites that convert and focus on each phase of the selling cycle, use marketing tactics that work (from SEO, to Facebook ads, proven promotions, direct mailing, leverage the moment and the context). A lot about how to get started in eCommerce is available in the e-Commerce guide: http://www.euroitgroup.com/a-complete-e-commerce-eguide/