I recently read through a report which forwarded by one of my friend, talking about ‘How Executives Locate and Filter Business Information’, published by Forbes & Google. some points are very interesting like below: - Executives find the Internet more valuable than any other information source - Search is the executive’s home page - Executives will click around - Text is king, but online video is entering the C-suite’s ranks - Personal contacts still trump virtual networks If your business need to touch or influence the C-level Executives, the report is very worth to read. sharing with you here: eMarketing influence C-suite Executives
That's quite interesting. I imagine if you wanted to target top level executives, you'd want something VERY to the point and well drawn and well planned/thought out.