eMarketer 2009 Web Revenue Forecast

Discussion in 'General Marketing' started by tonemediallc, Nov 26, 2008.

  1. #1
    http://www.mediaweek.com/mw/content_display/news/digital-downloads/metrics/e3i9ebfd101ab9f958c2d1f97ff8618d49e

    The bad news:
    Growth in online ad spending has significantly decelerated, leading top industry analyst firm eMarketer to lower its revenue expectations for 2009.

    The good news:
    Online ad spending will climb by 8.9 percent next year, from $23.6 billion to $25.7 billion.

    Spending growth should gradually improve over the next several years according to the firm--+10.9 percent in 2010 and +13.5 percent in 2013—but those growth figures are also lower than eMarketer recently forecast, as the ad recovery is now expected to take longer than originally believed.

    The good news for Adsense users:
    Search should take an even larger proportion of ad dollars over the next few years as display advertising struggles to match the exponential growth of previous years. In 2009 eMarketer predicts that search will surge by 14.9 percent to $12.3 billion, though that’s down considerably from this year’s growth rate of 21.4 percent.
     
    tonemediallc, Nov 26, 2008 IP