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Email Verification and Zombie Emails

Discussion in 'General Marketing' started by ChrisHeggem, Mar 12, 2012.

  1. #1
    I was wondering how many of you use e-mail verification to reduce the amount of bad e-mails you have on your lists. Hard bounces and invalid e-mails can really hurt sender reputation, but on top of that I recently learned about Zombie e-mails. They look real and valid but really aren't connected to a real human being (think abandoned webmail or a fake email account people create for spam).
    SEMrush
    Interested in learning what strategies you all use to keep a clean list. Also, found an interesting blog post from a company that helps fight off zombie e-mails.
     
    ChrisHeggem, Mar 12, 2012 IP
    SEMrush
  2. MikeLugar

    MikeLugar Well-Known Member

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    #2
    I would say email varification is very important as I have always used it. I would say its important for people to validate their email, but it also adds another step in the process. To you purge a lot?
     
    MikeLugar, Mar 12, 2012 IP
  3. Altaire

    Altaire Greenhorn

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    #3
    Email verification is important and I always had it in place. No point in sending an email to a non-existent person. Generally If you run your own subscriber list you won't really have to deal with an zombie emails as verification will take care of that.

    As for getting rid of zombie emails in a list that you already have I don't see any other possibilities besides the one from briteverify that you posted.
     
    Altaire, Mar 12, 2012 IP
  4. cynia

    cynia Well-Known Member

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    #4
    Email Verification protects your deliverability, protects your sender reputation and helps you make sure that you only collect proper email addresses.
    Especially when checking email collection at source
     
    cynia, Dec 13, 2018 IP
  5. thewebhostingdir

    thewebhostingdir Well-Known Member

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    #5
    I would suggest you use an email validation service. It will be beneficial for your successful email marketing campaign.

    By using email verifier you can gets benefits like:
    • You can improve email deliverability
    • You can enhance the integrity of your email list
    • You can keep a connection with your real customers
    • You can get high conversion rates
    • You can build a better reputation
    • You can save your time, efforts and money
     
    thewebhostingdir, Jan 14, 2020 IP
  6. Alextheg

    Alextheg Banned

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    #6
    If you collect emails on regular basis with double opt-in then you don't need to worry about zombie emails or spam emails, but if you purchase email list then its mandatory to get that email list verified by email verification software. Infect if you have collected email list by asking for signup from your website or social media handles, its still necessary to verify email list. It prevents you from sending emails to typo and fake emails, and save your money if you are using email marketing platform.
     
    Alextheg, Jan 15, 2020 IP