Email v/s Website Push Notifications - have you compared them?

Hello all,

I wanted to start a discussion on this forum and get everyone’s opinions on: a) whether you’ve tried push notifications for their visitors on their website; b) how does it compare with your email marketing experience.

Disclosure: we’ve started a service called PushCrew. It’s very new and currently we’re talking to email marketers, educating them and taking their feedback.

Our experience: we’ve seen our early users getting an opt-in rate of up to 20-40% and click rate of up to 15-20%. However, we feel that the use case of push notifications is very different as push notification if overdone become spammy. But in certain use cases sending a notification is better than sending an email - like expiring discounts (that only last for a couple of hours or days) or personalised alerts/updates (where sending one email per alert/update could be an overkill).

I’m curious - how is your experience for these two technologies (in terms of use case)? Since push technology is new, how do you think end users will react to them?

Anand
PushCrew - push notifications for websites

 

Hey guys, looking for some interesting responses to this.

Just in case you're wondering about website push notifications, it is a technology which enables a website to send a push notification. It works very similar to app-style push notifications, the difference being that 1)there is no need of an app download and 2)it works on all three major devices (desktop, mobile and tablet).

Ever since Chrome enabled push notifications for its desktop and mobile browser, they have become the new talking point in the online world. In fact, VentureBeat recently covered us in an article with some great comments on the power of web push notifications. Check it out here: http://venturebeat.com/2015/12/03/wingify-launches-pushcrew-now-anyone-can-send-push-notifications-to-any-website/

 

It's hard to compare this two. Both are notifications of some sort. I'll give the push notifications advantages over mails.

 

As email newsletter are now getting spammed. Push notifications could be the better choice, as the probability for user view the notification is slightly ahead. Since pop-up is to their mobile

 

Push notifications are the future my friend...
there are a lot of big names investing in push notifications technology. entire businesses that offer this. You're on the right path! because push is more for mobile, and traffic is increasingly becoming mobile.

however, don't do it for B2B sites or you'll get slaughtered