Guys. Looking for experienced feedback here. Seems like since it's just soooo easy to find anything on demand now, Adwords is way more effective than sending a newsletter out hoping to catch the recipient in a buying mood. Is it better to advertise with Adwords or try to keep converting followers/subscribers? Thoughts?
Adwords is a way to reach your targeted audience and capture potential leads for your business. Every potential lead will not convert at the moment, you need to nurture such contact and offer them relevant content to engage. Which will help them to know about your business model and increase your engagement value. Later it can be converted into a strong customer. It depends on you, how you setup everything under one roof. I will recommend to try Firecart, this tool will help to understand and manage overall customers journey through automated workflows.