Email Received From EPN re Paid Search

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Here is the full text indicating EPN's policies regarding paid search. Obviously, extreme caution is indicated.

Thanks for signing up to the eBay Partner Network - we really appreciate your continuing support.

Over the last few weeks, many of you have been asking questions about our policies regarding use of paid search campaigns and ad networks. We thought it would be helpful to provide some clarifications. This is important, because any affiliate that violates the eBay Partner Network Code of Conduct, Network Agreement,

Program Terms or Privacy Statement runs the risk of being expired from the eBay Partner Network and/or having their pending commissions reversed.

Paid Search

What is Paid Search?

* Direct Paid Search is where an affiliate buys keywords on a search engine and directly links the traffic to eBay from the search engineâ€™s sponsored listings.

* Indirect Paid Search is where an affiliate purchases keywords, but directs traffic to a non-eBay domain landing page that contains links to eBay.

What is prohibited?

* Direct Paid Search on the Tier 1 search engines of Google, Yahoo and MSN, and any of their content networks, in the US, UK, Australia and Canada programs. * Bidding on keyword eBay or any derivation of eBay on any search engine and directly or indirectly linking to eBay.

* Utilizing automatic redirects to eBay from an Indirect Paid Search landing page with the intention of masking the true direct nature of the advertisement.

* Please note the above list is not intended to be comprehensive. Please make sure that you are familiar with all of the eBay Partner Network terms and conditions.

Ad Networks

We understand that some affiliates purchase inventory in other ad networks to promote eBay. The eBay Partner Network does not explicitly prohibit the use ad networks; however each affiliate is responsible for the quality of all of the activity on their account. If you use any ad networks, we advise using great caution and that you thoroughly understand their product offering, because you are accountable any policy violations caused by activity within the ad networks you use. Violations we have seen in the past are mostly related to Section A of the eBay Partner Network Code of Conduct which states that the delivery of cookies or any sort of tracking tags not initiated by the affirmative action of an end user is strictly prohibited.

Here at the eBay Partner Network, we consider maintaining a high quality network as a critical component of our job. It helps us ensure our valued affiliates get full credit for the activity they drive and helps us provide them with competitive payout terms. Weâ€™d like to thank the vast majority of our affiliates who are doing their part in maintaining the quality of their traffic as well.

Regards,

The eBay Partner Network Team
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