Hey, What is email marketing?how it is done? Can anyone provide me tutorials/guidelines? Thanks in advance.
Hi ava425, Your email marketing will begin with your opt-in list. This can easily be built by offering a free newsletter about your industry to your website visitors. You place a subscription box on your website that will capture names and email addresses of your subscribers. Once you have built a good sized list you can place small ads for your product in your newsletter and can even start an announcement list for those who are looking for new products, tools and opportunities.
You need a tool to send out the emails . You can either get a monthly paid subscription to aweber or check out autoresponse plus to host it yourself
My only bit of advice is to make sure that the email subscription is Opt-In. You do not want to be labeled a spammer! Here are some resources you may find useful: Email Marketing Myths - developer-resource.com/email-marketing-myths.htm Email Marketing Tips - developer-resource.com/email-marketing-tips.htm Email Campaign Tips - developer-resource.com/email-campaign-tips.htm
Constant Contact is a great service if you have a decent amount of names and send out emails every week or 2. Many templates available.