You have finally created a web site to begin your on-line business. I know that you are searching all around the net to find the best advices and tips to advertise your site. I will explain how to build an email list and how to attract a lot of customers and convert them into buyers. People when visit your website, they will subscribe for newsletters and other offers (I recommend that you give away a free product like a free ebook iff they register or subscribe to your site). For those offers, they will register or subscribe their name and email address. E-mail list building is easy but even then many business owners do not use this system. Just by putting a little effort in e-mail marketing, you will receive a great result that will raise your profit for your business! Efficient email list building is important to survive on the internet and additionally grow your company and increase your profits. In time your web site must have a good Google search engine ranking, then it is guaranteed that you will get lots of high quality traffic, but at the moment other competing sites are better than you and Google is giving a higher ranking to them, and they will receive more traffic. Believe me google page 1 is a gold mine, in time and with hard work you can get there. It is important that visitors keep on subscribing to your site and allow your business to grow. To create an excellent mailing list you need a good web site design, content and a marketing plan. With a mailing list, you are able to take traffic generation in your hands. And once you can generate traffic one your own, there is nothing that can reduce your profits. The other advantage of email marketing is good trusting customer relationships. Send email newsletters and updates about your site once a week to make your customers and subscribers aware of your new products and offers. By searching the internet, you can find that there are numerous web sites, which are selling email lists. I recommend that you never ever buy an email list from those sites (it is possible that half of the emails are not active, and there is a possibility when you send your newsletters and other offers to those people may not be interested in your products and services and may report you as a spammer). You will lose a lot of time and money with these. Even people may give a bad reviews about your site on the internet, and this can ruin your reputation on the net, and it is bad for your traffic. If you create a good Email list then you can generate high quality traffic ( What is high quality traffic? High quality traffic is people who visit your site, and they are actually interested in your products and services ) and H.Q.T equals profit. And peoples emails in your Email list are the actual traffic to your site and the profit builders. E-mail marketing has numerus benefits, but I recommend that you treat your visitors and costumers well because you worked so hard to gain their trust and loyalty, but you can louse them so easily.