Email marketing help needed

I've been blogging for a while about design, marketing, the internet, blogging – that sort of stuff. I started to get a list together so I created an ebook 2 or 3 months ago as an incentive and have since watched the subscribers flow in at a fairly steady rate. Here's the signup page: http://robcubbon.com/free-how-to-market-yourself-online-e-book - I have 400+ subscribers...

I haven't sent any emails yet and now I can't decide whether to suddenly start to sending my blog posts automatically or start another list for that?

Is it normal to have two lists - one for blog posts; the other for less regular newsletters?

If I suddenly start to send my weekly blog posts to the original list, is it's people's experience that that could alienate the members of that list?

Hope this makes sense

 

I would go for separate lists - targeted emails lists work in general better than "bulk" lists.

 

You can have as many lists as you like.

 

Thanks guys, I'm going to have two lists - you've persuaded me!

 

Yeah definately you can.

 

I would start a new list and make sure that this time i keep regular contact

 

Offer them something for $1 to find out which ones could be potential paying customers. If they purchase the item (ebook, report, etc.) for $1 then get them to join your second list. The second list in this case would be the ones you don't want to spam, but just want to make good relationships with because they will be your money makers.

 

I would submit that 3 lists are in order. Your Lead list (typically free opt-ins), your Customer list (leads who have made a purchase), and your Partner list (those who you develop a business relationship with for the purpose of doing JVs and cross promotion.)