email marketing conversion rates

Discussion in 'General Marketing' started by Luq, Jun 23, 2010.

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  1. #1
    Hi to all email marketers. I am looking for some numbers when it comes to conversions. What's a good and average:

    - Optin rate (email submissions/unique views * 100%)
    - Double Optin rate (confirmation/email submissions * 100%)
    - Open rate (opened messages/sent messages * 100%)
    - Click rate (clicks/opened messages * 100%)
    - Sale rate (sale/clicks * 100%)

    I need a basic idea on what you would consider a good ratio and an average ratio (and preferably a poor ratio) for the above numbers.

    Thanks.
     
    Luq, Jun 23, 2010 IP
  2. wildogre

    wildogre Well-Known Member

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    #2
    It all depends in what kind of business you are.
     
    wildogre, Jun 23, 2010 IP
  3. John Galt

    John Galt Peon

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    #3
    No averages Luq. Markets/Traffic Sources/LPs all factor in.
     
    John Galt, Jun 23, 2010 IP