I'm using PPC to drive traffic to a squeeze page. Out of 109 sign-ups, only 26 actually verified their email address. (I'm using double opt-in with Aweber.) Is that rate of verification typical? It seems terrible to me but this is my first run with list building this way so don't want to decide I need to make changes if I don't.
Well that double opt-in rate isn't too good, what I suggest you do, is after they opt-in make a thank-you page, direct them to that. On the thank-you page create a video showing them what to do. For example make a short video telling them to open up their email check their inbox or junk mail and tell them to confirm there email. I've found doing that only about 5% of the people who opt-in don't verify. Try that out. I'm sure it will increase the amount of people who actually verify -- Hamish
Korak, Interesting...! The question is, Why? Why are you getting such a low rate of double opt-in? The way to get traffic and conversions is 'content'. That is all that matters. Could it be your squeeze page is not selling its story. What could you do to improve it? As was suggested, if you do not have a TU page, set one up. Maybe the video idea is a bit advanced for you at this stage. Give the instuctions on the TU page. If you need a template for your TU page, PM me, and I will send you one. Another thing you could try is single opt-in (now watch the alarm bells ring). The reason for double opt-in is to stop spammers. Its an advantage to you, the marketer, if people are giving their friends e-mails, etc. But, if your traffic is 'targetted' enough, that should not be a problem. Obviously, its a risk. In fact, I think, now you have it turned on, Aweber might not let you switch it 'off' for that list.... But, I know marketers with big lists, who never use double opt-in...!! And, they have never had a problem. Another thing you could do is, sell the product for $1 or $2. That will filter the 'freebie' hunters out, which probably will not buy from you anyway. Plus, that sort opt-out pretty soon anyway. If you charge a few dollars, you then have buyers, and it is accepted practice to have single opt-in for buyers. Regards, Rev RPM
Since most if not practically all will either not give their e-mail address or they will give a throw-away address, like a Yahoo account , and on top of that they don't care too much for squeeze pages, one out of four is well above average.
Hi Korak, Without actually seeing your process it sounds to me like it *could* be a congruency problem. You need to make sure you're ads, landing page, opt in form and verification email are saying the same thing, are giving the user a sense or process and order. Imagine it like a slide in a playground, is your slide easy and fun to go down? Or does it have spikes and bumps along the way?