TRUE email marketing NOT spam by buying emails... but having people opt in for a newsletter is very effective!!! I make lots of money by sending out my newsletter but it is opt in and targeted!
I send ecommerce promotional emails every month (opt-in). I have a 10% click-thru rate and it always leads to quite a few sales. Is it THE future? No! Is it part of the future? Sure.
Actually I have 190,000 verified and validated email addresses of my own, all targetted "gaming" emails as well. I had an arcade site, arcaders[dot]info, I sent out 10,000 emails a day for 3 days, that's a total of 30,000 emails. On the first day I got 500 uniques, then on second day something like 600 uniques, by the third I was almost 1000. And then it continued for a few days, at 600-700 per day. So yes, email marketting is good. You are guaranteed something such as 5% CTR on the first day of the marketting. But, you'll get around 20% to 40% CTR via emails total (you have to give some days to open all emails). Although I must say, I wrote these emails very well, I made it sound like I was their friend this was my email: "Hi, how's it going? I'd like you to take a look at http://www.arcaders.info, tell me what you think of it! Your Name" And it worked believe it or not. But I didn't have registrations, so I wouldn't know how many of those visitors would actually register a username. But it's worth a shot, just not the way you describe it. But don't be thrown off-guard here. I made a good email body, making it seem friendly not spammy. Spam is the last thing you want to do, who the hell clicks spam emails? Would you click my message above or would you click "Get VIAGRA TODAY AR LOWEST OFFER $1.00 FOR 12 YEARS!!!!!!"? I mean it's simple. Plus I had all targetted emails.
Why is it not correct? Why do you think people send so many spam emails? They don't do it for the hell of it, they do it because people respond to it.
I wouldn't see why not As realize there are new internet users daily!!! my targeted opt in emails have open rate of around 30% and a CTR of about 50% the key is not just spam but true targeted email does work...
I was referring to spam only (Rolex, viagra etc...). Maybe you didn't read my earlier posts. That's ok, I'm not offended.
The ONLY form of email marketing that's worth doing, as mentioned by others, is a targeted opt-in list of your OWN. I've heard that there is some value in sending messages out to co-reg lists, but I'm not sure if that would be more effective than simply sponsoring a targeted ezine. I've averaged about a 70% open rate with my subsrcibers (boarding industry), and an average CTR of around 40%. This is because I focus on building a solid relationship with my list by putting on contests, events, and even asking for their advice. When I do put on sales events (about once every month or two), I make the incentive very real and exclusive. Getting back to the point, it's all about providing valuable content and in some cases interaction MORE often than you "sell". That's how you make money with a list. As for the FUTURE of marketing... I'd honestly say it's things like owning a forum, social network or otherwise community. (My point: Just compare the open rates of a "forum broadcast" as opposed to an email broadcast) Just my 2 cents. Sincerely, Chris Rempel
from my experience, email marketing is the least effective way of advertising not only does it get filtered out, with just two clicks, it can be deleted within a split second i don't read any emails that are not familar to me
From an ROI standpoint, it definitely isn't my least effective. Though I run relatively low volume campaigns.
I tried out relationserve.com...supposedly a public company that has American Express as one of it's major clients. However, their campaign wasn't effective at all either. I tried out a test package of 10,000 double opt-in targeted emails for $500....brought 0 signups which was FREE
I agree. Many marketers, including myself, have started crossing over their online marketing into offline channels. Sure, sending out snail mail is a pain and it's expensive, but several of my letters have converted at 9%, none lower than 5%. If you're a "online marketer" only, I think your leaving a lot of money on the table - and I hate to see money on the table
I plan on sending out some snail mail to a very targeted market. I am not against emails, but I feel I may have a better response this way. It does cost more. It is a trial mailing to see how it goes. People are swamped with so much email these days that sometimes even 'good' email gets lost or discarded. I don't receive even 10% as much advertisments in regular mail as I do via email. I go to sleep at night and wake up in the morning with 52 emails in my spam folder! And, I go to bed late! I think sending snail mail is a refreshing change. We will see.
Be warned, though. I've talked to a lot of snails in my time and most of them hate getting mail. By the time they drag their little butts all the way down the driveway, up the post to the mailbox, pound open that little door, grab the letter in their little snaily teeth, down the post to the driveway, all the way back up the driveway, grab a beer because that's thirsty work, take a nap because that's exhausting work, watch a little Simpsons or Curb Your Enthusiasm or Trailer Park Boys, and finally pry open the envelope, it turns out they're too late to send in that "You May Already Be A Winner" card to the Reader's Digest. I tells you - it's downright depressing!
10,000 emails that I've sent out to was in RelationServe database, a public company that do email marketing for others as a living =\
Sorry to hear that ImBae. Although you can never trust them, they email the same people over and over and over and over, so I bet their entire server is caught as spam for half of those people that they email, and chances are, if these people are emailed from this big company for almost every one of their clients, then their mailbox is filled with spam as it is. The best is to find a targetted audience, and try to find a way to get emails yourself, not through these emailing companies. On a side-note, 10,000 is nothing. When I sent out 10,000 a day, I got around 500 visitors, and that's a 5% CTR, with a targetted audience. You maybe had untargetted audience, expired email accounts, etc, whihc is certainly not worth $500. For $500 you could have used Google Adwords, and DEFINETELY received traffic, come on now... As a matter of fact, I recommend Kanoodle.com instead of Adwords.