Where else can you send 5,000 beautifully designed, color advertisements to a targeted group for under $50? To be more specific you can send this or a combination of ads with pictures, sounds, attached files and links as many times as you wish to your list in one month for no additional cost. Can you do that with newspapers, radio or TV? NO! This is permission based marketing and is going to crush all other forms of marketing as it matures.
Where else can you send 5,000 beautifully designed, color advertisements to a targeted group for under $50 with a click-and-read rate of 0%?
Where else can you send 5,000 beautifully designed, color advertisements to a spam filter's trash bin for under $50? "Email is the future of marketing"? Maybe in 1990... not in this century.
This post is a little dated..let me fire up the wayback machine...and just pretend sitting in front of this number crunching BEAST and reading the original poster's message
Lol! Ah man that's such an ancient computer! (It's probably more reliable than my current one though!)
Having sent millions of e-mails in the past year I can tell you for certain e-mail is not the future of marketing. Sending an offer to your own double opt in list is one thing, getting a list from anywhere (aand I do mean anywhere) else is just asking for poor returns and mountains of complaints.
Theoretically, you buy a targeted list and e-mail them with a targeted offer. To do it right (full compliance with all applicable laws) is more of a hassle than it's worth imo.
Actually it has a click-and-read rate of 2-3%, according to this article I have read. And if its targeted even higher.
No such thing, even if their opt in. I signed up for one of those mass email things when I started my first website. Figured it would be a great way to jumpstart things. If I remember correctly I got 3 times a 200,000 or so person mailout, and got a total of 4 hits from it :/ Besides that, I hate spam mail and nowadays most people won't even see it (spam trap).
People are *Tired of It & Getting Smarter*.... Spam Emails just go in the SPAM Folder these days... hehe
So if email is totally out and every one is doing Pixel but no one is looking what is the next way to get people to look?
Never mind "the next way". Start building pages for people and stop looking for gimmicks. Gimmicks will catch people's interest for about 30 seconds but they will not bring them back repeatedly and generally I think they're bad for ecommerce because people don't trust them.
The top marketing gurus all collect email addresses from their visitors by offering them free stuff.. Then market to them.. over and over. It's not spam because they "opted in" when they filled out the form. Seems to make good sense to me. -RonMo