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Email advertising, Good money?

Discussion in 'General Marketing' started by grofam, May 22, 2014.

  1. #1
    I am wondering about Email advertising. I understand that you can make alot of money by selling advertisments within your emails to people who subscribe to your newsletter. I'm wondering if selling ads within emails is a thing of the past?
    SEMrush
    Is there a better way to sell advertising through and email list or phone number list?
     
    grofam, May 22, 2014 IP
    Samsom and Digital Noise like this.
    SEMrush
  2. BenQ

    BenQ Active Member

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    #2
    I've ever added ads to my emails, but I have run solo ads. If you can build a decent size list of buyers with a good click thru rate, you can easily get $50-$100 a day from solos. Just be careful you don't overmail them and get too many unsubscribes. But then again, there is a churn and burn strategy that some emailers use where they constantly bombard their list. I was never a fan of that.
     
    BenQ, May 22, 2014 IP
  3. jazzyjmnote

    jazzyjmnote Banned

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    #3
    Maybe if the Emails sent are interesting the audience and keep track of Open-Rate and Reading % of the audience.
     
    jazzyjmnote, May 22, 2014 IP
  4. ArticleSpecialists

    ArticleSpecialists Active Member

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    #4
    Why don't you focus on adding so much value in your newsletters that they are ready to leap to buy your own products?

    If you are cultivating a good mail list, you would be much better off promoting a great opportunity or a self-created product to your list that provides high value, rather than selling ad space.

    Sign-up for Ben Settle's mail list and learn how a master does it...I'm just a lowly apprentice compared to Ben, but dang it...I'm startin' to get it right.
     
    ArticleSpecialists, May 23, 2014 IP
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  5. kush86

    kush86 Well-Known Member

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    #5
    I agree, email marketing is far better by adding value and selling products your list want to buy. Why sell advertisements within your email when you can make more money by giving your email list what they want.
     
    kush86, May 23, 2014 IP
  6. Jake The Competition Man

    Jake The Competition Man Active Member

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    #6
    Email marketing is really important, but you must use it wisely. You can ruin anything just sending emails and putting ads inside. You must write good articles, having a nice audience of subscribers (with double opt-in), and you can explain why you would buy a specific product. It's a review, but must be something you love. A software you use, a product you are absolutely sure of its value, and so on. This way you will be successful.
     
  7. davidja

    davidja Well-Known Member

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    #7
    Hi sent free high quality information or items that your list can use in their business, sent once a day at the same time. At the same time means your list will get into the habit of looking for your emails.
     
    davidja, May 25, 2014 IP
  8. Ethan Alvin

    Ethan Alvin Active Member

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    #8
    It will never be a thing of the past, at least not so soon. We all check out emails daily, and mostly more than twice a day.

    Building a list (email marketing) is equivalent to building an asset. If you were to send paid traffic to your site without capturing their emails, you will lose the chance to do a follow up.

    I'd think that people prefer receiving information as opposed to searching for it...
     
    Ethan Alvin, May 25, 2014 IP
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  9. grofam

    grofam Active Member

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    #9
    I think it depends if you have a great product or opportunity to sell. What is you have a big email list and you have a audience that wants to hear good content. If its a specific niche you could have advertisers willing to pay good money if there arent to many avenues other than you to reach out to that specific market.
     
    grofam, May 27, 2014 IP
  10. grofam

    grofam Active Member

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    #10
    I like your idea to sign up to ben settle email list and to learn what he does. I love learning from people, especially people who have been down that road already. Thanks for the tip, i'll have to do that
     
    grofam, May 27, 2014 IP
  11. grofam

    grofam Active Member

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    #11
    Hey thanks for the idea, I haven't looked into solo ads to much, but I like learning the differnt opportunities out there. There are so many ways to make money these days that I didn't know about and many people haven't. Thanks for the idea. I'll look into that.
     
    grofam, May 27, 2014 IP
  12. grofam

    grofam Active Member

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    #12

    If you don't have a product you want to sell, but have a large target audience, selling ads could be quite profitable if there are't many avenue for companies to advertise through besides yourself.
     
    grofam, May 27, 2014 IP
  13. grofam

    grofam Active Member

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    #13
    That makes sense, to have a specific product but something that you love. I think by doing a review on something you love yourself builds trust with your subscribers and yes produces success
     
    grofam, May 27, 2014 IP
  14. grofam

    grofam Active Member

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    #14

    Yea I was wondering it is becoming a thing of the past. Im wondering are there new ways that are more efficient than sending emails? I do agree and that yes most of us do check our emails often and does seem to be a good way to advertise through
     
    grofam, May 27, 2014 IP
  15. Ethan Alvin

    Ethan Alvin Active Member

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    #15
    I'd say that the next way is via Social Media.
     
    Ethan Alvin, May 27, 2014 IP
  16. EpicAffiliateGuy

    EpicAffiliateGuy Member

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    #16
    This newsletter pretty much explains how to monetize a list and make money.http://warriorforum.us8.list-manage1.com/subscribe?u=a081c720352327c94b94462f6&id=3a64e42d05
     
    EpicAffiliateGuy, May 28, 2014 IP
  17. Digital Noise

    Digital Noise Well-Known Member

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    #17
    I agree that promoting your own products can be a strong route to go, but don't discount advertising right out of the gate. I have an associate who sends a daily email list to 100,000 people. The email list highlights most of her content, but she also sells advertising to six to eight advertisers at $800 to $1,000 per advertiser! That's $4,800 to $8,000 a day!!! Good luck getting this type of return with your own product on a consistent basis.

    Now, with that said, this friend is in a very niche industry that doesn't have a lot of places for advertisers to go to. Also, open rate and click thru rates are quite high. I ran an ad in her newsletter and made $1,400 off of a $800 placement. So, it was a decent return for me and you better believe I advertised with her again.
     
    Digital Noise, Jun 2, 2014 IP
  18. Ron Farrow

    Ron Farrow Member

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    #18
    Solo ads is a huge business and if you have an email list that have already bought from you, you can ask $0.40 to $0.50 per click (email opened). You can stipulate that the email the buyer wants to send does not take your list direct to an affiliate offer but has to opt in to their list first and generally vet their offer before agreeing to send. Thus you will ensure that you will retain your own integrity to your list
     
    Ron Farrow, Jun 4, 2014 IP
  19. Nicolas1s6

    Nicolas1s6 Greenhorn

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    #19
    Email advertising is good as soon as you don't spam your readers, the offer s higlly related to them and your real email are not overwhelmed...
    Try using CPA if you have a good list... send them offer that matter to them and they will convert more as is that would be send by another (you have authority)
    But again, don't sell your soul because emails you send is like a message to a friend.... they trust you...
     
    Nicolas1s6, Jun 4, 2014 IP