I'm starting to sell my own product soon and I need help on preparing sales letters. Can anyone tell me what are the elements that needed in a Sales Letters? I know some of them: 1) Problem statements 2) Testimonials 3) Payment gateway Other than that, anythings that I'm missing. Please comments. Thanks
Google is doing the great job http://www.google.com/search?q=sales+letter+elements. Why do ignore it?
List the benefits of using your product/services. Also express why they need the service. Make it about them. The best thing is to make a list for yourself of all of the reasons anyone would need your product and then target that list. This way, you will be able to figure out how to talk to the prospect. Another thing you can do is check out the competition. If someone is selling a similar product and selling it well, mold your sales letter after theirs. Don't copy, just use it as a reference.
need to concentrate on your main benefits rather than facts needs to stir up your visitors emotions that if they don't get what they are reading now they will hate themselves customer feedbacks your products/services USPs etc
You can use my fill in the blanks template here I wouldnt recommend using it for anything above 27 dollars because it just wont convert