PPC is indeed a tough game. You either get loads of traffic and they don't convert (because these keywords are too broad, not highly targeted) or you get so little traffic that is hardly enough to test an offer's conversion rate (when u exclude all the negative keywords that don't convert and aren't relevant). agreed?
Specific keywords targeting specifically written ad, yes. My keywords and adgroups, ads and LP are all tight..
i'm not making consistent sales daily.. But the biggest problem I find now is I don't get enough traffic to even make a confident conclusion on whether the product is good or not.. I think PPC is really about finding the balance between high impression, low CTR keywords and low impression, low traffic keywords. Take the guitar training offer that i'm promoting for instance, the keyword "guitar" will get you massive impression, but it will screw up your quality score coz of the low CTR, so you'll need to do keyword tracking and filter out many negtive keywords (and eventually remove this broad keyword).. by the end of the day, when all your keywords are tightly related to what you promoting, it'll either be one of the 3 scenario 1. it is a low search volume niche, so u don't get many clicks everyday to see some conversion. 2. it is a high volume niche, and the keywords are expensive and high competitive 3. When you about the cheer, coz u think u find some good keyword in a hot niche with no competition... but too bad google doesn't allow u to promote it. So as for me, i'm finding some difficulty with finding that balance
PPC is one of the most difficult forms of advertising, the costs can run up very quickly if you get it wrong. Does the point you mentioned in point 3. happen ? This would seem a little unfair
it sure does. Mostly due to Google's trademark policy. But you won't have much clue on what product/merchant/brand has registered trademark protection with google, so it is probably wise to do a quick test with adword editor to see if google allows one particluar keyword