To succeed at your online business (whether you are selling your own product/service or are selling for other merchants as an affiliate), you need a Web design must be just for that - a simple, focused site. One that is easy to build, maintenance-free, low cost, credible, and a powerful traffic-builder and customer-converter. Having the right tool and the right product alone doesn’t insure the success of your website. There are many factors to be considered in effective website design. Unfortunately, most of these are overlooked by offline business owners using the internet to promote their business. Here are the 8 important tips from Design Software Project which will be of some help for my dearest DP Friends: Web Design Rule #1 - Build It for Speed It’s a fact of modern life - people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer’s attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation. Web Design Rule #2 - Target your Market Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences. Web Design Rule #3 - Focus the Site Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page. Web Design Rule #4 - Credibility Is Crucial The most professionally designed site won’t sell if your customers don’t believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line. Web Design Rule #5 - Navigation should be simple Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for. Web Design Rule #6 - Consistency is the key Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site. Web Design Rule #7 - Make your site interactive Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross-selling and up-selling when the customer is buying online. It would give you an idea of what products to cross-sell and up-sell. For example, when a person buys a CD player, a disc cleaner can also be offered. Web Design Rule #8 - Content is King Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar. These eight, simple rules will go a long way toward an effective website design, and most importantly, turning visitors into customers.
I would like to add two tips to the list. Web Design Rule #9 - Simplicity is beautiful (#8 Content is king) Simplicity is really a key part to designing a good website. That doesn't mean there are not exceptions, but for the most part, your layout needs to be simple. Don't overuse images and fancy text unless it is crucial to the design. The website is there for content, make sure that is the center point of your site. Make sure it all just flows and nothing seems to out of place. Web Design Rule #10 - Go easy on the ads We realize that you are probably going to create a website because you want to make a few extra bucks here and there, but going over board on the advertisements is a big no no. Don't surround the user with ads, as it really distracts from the main content. Make sure the ads blend and don't seem to obtrusive. There is no faster way to annoy your users with pop ups and flashing ads. Not only are people not going to click them, they are more likely to leave your site and never return.
Cheers matthewbeckman!! I really appreciate that. Nice info!! especially the last point Go easy on the ads Regards Sara
That's an excellent set of tips. Users should print them out and keep them in the bathroom for insightful reading while doing their doodie. I tried to pick one out that was particularly relevant, but they are all equally relevant in my opinion.
To #10 I'd append - "especially if you have a product you are trying to sell. Advertising other people's products when you are trying to sell your own is self defeating." Though I like rule #8 - because people do NOT visit websites for the flashy graphics, goofy layouts, 'gee aint it neat' features or all the other malarkey a LOT of designers burn all their time on. People visit websites for the content - which is why my design order is content (html) > navigation(html) > layout(css) and THEN graphics (goof assed paint program). Part of why I laugh at the stupidity of 'templates' or designing a PSD first. Nothing like coming up with some goofy graphic then shoehorning the content into it.
2 mistakes I see most often are the images and ads. I see some website with tons of 2mb image on their webpage. That's just absurd! Ads can also be annoying, its really too obvious that their sole driven purpose is just to post ads on their site, make it a little discreet and focus on the content for crying out loud.