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Effectiveness of exclamation points?

Discussion in 'Google AdWords' started by tbarr60, Dec 21, 2005.

  1. #1
    Google allows limited use of exclamation points. Have you tested the effectiveness of using exclamation points? Please provide supporting data if you have.

    Thanks.
    SEMrush
     
    tbarr60, Dec 21, 2005 IP
    SEMrush
  2. Micromag

    Micromag Well-Known Member

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    #2
    Exclamation points are very important in text/graphic ad.

    I have a personal rule that all my ads has to finish with a exclamation point.

    If you have a doubt create a

    version A

    and a

    version B!

    of you ad and test CTR and you will see the difference.

    here follow some powerful expressions as examples that I can't imagine them without exclamation points:



    10 reasons for buy!
    7 reasons for buy
    buy now!
    buy!
    Direct buy!
    Immediate buy!
    buy in minutes!
    Last chance to buy
    buy only until today!
    Ready to buy?
    buy today!
    buy today!
    buy until 5PM only!
    buy until tomorrow only!
    Your chance to buy
    buy by certified shop
    buy now?
    buy still today!




    hope this helps
     
    Micromag, Dec 21, 2005 IP
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  3. GlenB

    GlenB Guest

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    #3
    I don't have any solid figures for you, but anecdotally it works well for us. I think it has a lot to do with your target market and/or industry though. As a cynical male in his 20's I find exclamation points pretty cheesy, but our demographic seems to eat it up.
     
    GlenB, Dec 21, 2005 IP
  4. tbarr60

    tbarr60 Notable Member

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    #4
    I'll play with adding exclaimation points. My niches are primarily business and technology so it may not be that effective.
     
    tbarr60, Dec 21, 2005 IP
  5. Micromag

    Micromag Well-Known Member

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    #5
    Don't use your assumption before trying it.

    Use your assumption after trying it to to evaluate/discover why the results finished in that way.

    A lot of times in AdWords I found a success path trying crazy things.

    Report and conversion rate are your friends.
     
    Micromag, Dec 22, 2005 IP
  6. chawlars

    chawlars Well-Known Member

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    #6
    chawlars, Dec 28, 2005 IP
  7. GuyFromChicago

    GuyFromChicago Permanent Peon

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    #7
    All depends on what you're trying to sell or accomplish. I wouldn't call using an ! in an ad "beautifying" it.

    Nice spam link btw.
     
    GuyFromChicago, Dec 28, 2005 IP
  8. austinandrew

    austinandrew Peon

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    #8
    I always set up 3 or more ads for each ad group. Use an exclamation point in some, not in others, and see which ones pull the most clicks AND the most conversions.
     
    austinandrew, Dec 31, 2005 IP
  9. froinlaven

    froinlaven Peon

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    #9
    Top of the muffin to you.
    Top of the muffin to you!

    Which one would you eat at?
     
    froinlaven, Jan 2, 2006 IP
  10. jazzylee77

    jazzylee77 Peon

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    #10
    An Ohio town years ago changed its name from "Hamilton" to "Hamilton!"
    I still blow by it on the way to Cincinnati, but I AM talking about it still...
     
    jazzylee77, Jan 4, 2006 IP
  11. tbarr60

    tbarr60 Notable Member

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    #11
    Which ever one has the better muffin to price ratio.

    I can see hype and don't respond to it. Call by midnight tonight! (Nah). Limited time offer! (Only if their going out of business).

    I understand a call to action and attention grabbing. I think exclamations will grab some attention but could hurt on serious topics.

    Get your free ringtone! - Makes sense
    Buy mainframe computers! - Would hurt the advert.
     
    tbarr60, Jan 5, 2006 IP
  12. Micromag

    Micromag Well-Known Member

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    #12
    Very true.
     
    Micromag, Jan 5, 2006 IP
  13. bobertcole

    bobertcole Peon

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    #13
    Really great insight. Makes sense.
     
    bobertcole, Jan 5, 2006 IP
  14. Micromag

    Micromag Well-Known Member

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    #14
    yes,

    its time to tbarr60 writes a book "Using exclamation with Adwords"

    with a big: why executives dont like exclamation for Mainframes and boys do for ringtones :D
     
    Micromag, Jan 5, 2006 IP
  15. jazzylee77

    jazzylee77 Peon

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    #15
    Funeral Flowers!
     
    jazzylee77, Jan 5, 2006 IP
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