Hi, I have always promoted one specific product on my landing page. Right now, I'm designing a review page to test a new PPC campaign.I'll be reviewing 3 clickbank products. Would like to know your experiences and thoughts about the effectiveness of the review style landing pages as against a plain landing page promoting a single product. I came across NCMedia's fatloss landing page, which just promotes that 1 product and so, am wondering if I should waste any time with a review style landing page. Thank you.
I'm using both review landing pages and single product pages. So far, I have been successful with both of them. The signle product pages have been used for a short time now, so I don't know yet which one is the definite best. If you are using AdWords, you can use Website Optimizer, you can make an experiment that automatically alternates between the two pages. This way you'll have a clear understanding about which page covnverts better. Good luck, nadavs
I have used both methods, but with the review landing pages has given me a better return. I not only make sales on the #1 rated product I also have gotten sales from the #2 and #3 product as well.
Thanks for the input. I was thinking on similar lines, ie; the visitors making a buying decision with 1 of the 3 options presented, instead of clicking away if the only presented option does not interest them. Doubts..dounts..doubts!!! It was coming across Norb's thread(Considering that he is a successful promoter) that provoked that question.
Today's consumers, especially the Internet savvy information retrieval consumers, readily seek out third party sources for recommendations, reviews, etc. Ironically, I was just asked to write a piece about writing effective reviews for this same type endeavor.
I'm finding better success as well with the review landing pages. I think people like having multiple products to quickly scan and review before deciding on one they want...or re-enforcing in their minds the decision on the one they had been looking at.
I think it will only prove itself once you test your set of products/niche(s)/style of pre-selling/how you source traffic etc. It all comes down to how focused your objective is. I find that being a 'i got it all' kind of promoter, opens up leaks and ways for people to get confused/prolong research while they look at 'all' that you got. However on the flip side, yes, sometimes not giving someone an alternate view/solution will just make them leave... .. . A few scenarios: 1. I have a review page - with 3 products. One makes me $33 per sale, one makes me $39 per sale, and one $45 per sale. I would rather focus ONLY on the $45 product, and risk losing some clicks rather than deviating from my focused campaign. If all products are around the same price points than perhaps it is more justified - however in my opinion this isn't true marketing - this is more reinforced sneaky endorsement. Getting one product, the highest paying in your interest, one offer, and mastering your pitch with MANY tactics not just reviews - is what a focused campaign should be. 2. If you have a review site and it has buttons and blinkys and sections and banners and rss feeds and comments and and and and - you deviate from your customer journey quite a bit and distract the heck out of them with no focus. Not many are like this from this board, but I do see them - and these mishmashrefix sites both suck and will rarely convert. 3. I think it's important to note: YOU are in charge of what you want your visitors to do - you cannot give them control, well you can, in fact you DO - BUT you influence it, make them think 'this is' a good decision - not 'well - here are my thoughts on a few of these 'things''... Forcing clicks is important - don't be afraid to lose a click or two - because chances are you are losing them anyway if you offer choice/alternates/distractions/unfocused clickpaths.... It's odd to hear so many of you doing better with review sites on more than one product and having more success with them - my only guess as to why - would be that your single reviews could/should have been more of an endorsement and proper sales pre-pitch.... focused marketing will always outdo catalog marketing imo. Here are a bunch of my landers for you guys as examples - some atually ARE reviews with more than one product, as even I like to test things - and to date - NOTHING beats a focused marketing campaign for me or my family.... http://www.fatfiler.com <<I've stated this before - you are free to use the graphics for this for free All yours. http://www.watergasforcars.com <<Do not use these graphics please - that's my car too so I don't want it 'out' there with others campaigns... <<And yes, I'm busted now - even I had a w4whatever campaign a while back - I might sell this... it was going to be a product until recent changes of heart lol... http://www.go-natural.net/rejuvedermlandingpage2/ <<For a client http://www.forextracer.com/lp2/forex-tracer-review-money-autopilot.html <<Current HOT convertor http://www.projectwealthy.com/lp3/index.html <<Older product - You'll notice it 'autohops' at the end of the movie The above are both review style and landing page style - but both are aimed and are meant to achieve the same common goal - as you all are - get them the heck OFF your page ASAP without ANY distraction, BS, CHEAPY CHEAPY BUY NOW, SPECIAL FOR YOU FRIEND... crap. I will say though - that incentivizing your offer (order from my link and I'll include X) will work well on landers and quick reviews too - however most don't really know that this is truly unadmirable for bigger players and networks for various complex reasons. Basically incetives can swoop the markets and create a big disadvantage and uneven playing field for everyone, and there is room for corruption by the vendor and secret aff's, and there is... well more which we'll save for another post - however with CB - they do not and cannot control it - and in a twisted way the incentives are both accepted by the community and used against it (Hey I was going to buy with my own hoplink, but your bonus is sooooo good I'ma buy from YOU etc.). Anyway, so while it's still a 'free for all' with incentives - take advantage of that. You can buy plr to any related topic, anything to incentivize the offer OTHER than actual monetary value rebates (Buy from me and I'll paypal you $x << That is simply wrong/illegal), nice 'gray' TOS marketing heh? Hope that's enough to chew on for you guys, even though I probably just confused you more - Try both direct focused quick pre-sells/reviews, and catalog style - whatever works better for you - is great. If your objective is greater volume despite ticket price - go with catalog - if your objective is to market and monetize the biggest money maker - do focused campaigns. Cheers. NC.
review sites are great for multiple products as before a buyer makes that purchase they want to know the pros and cons of all products. If you can fill that question and give them what they want there is more chances of getting the sale. With a single review page the customer if you have not wrote good copy is left wondering what else is out there thats better, its all about I suppose how you word it and how convincing you are this is were you need to get into the mind of the person reading it and answer all questions that they are thinking.