Dear friends, here are some useful tips for you. 1-Always Split Test – Whenever starting your very first Adword campaign, always split test. What split testing means is that you try a different variation of your ad display. Like for example, if your ad title was How to Make Easy Money, your second ad (the split test), may be How to Make Money Easily. You get the idea? Split testing ensures that you get top-notch clicks as well as help determine which ad is more enticing to visitors. 2-Filter Words – When starting your ad campaign, your goal is to attract quality visitors. If your trying to promote a certain product, use words like: [Product Name] Scam? or the phrase I Just Bought [Product Name], you get the idea. This ensures that whenever someone clicks your ad in the search engines or in any Adsense ad powered website, your ad will only be clicked if they are interested in the product you are promoting. This helps to ensure that you are only paying for targeted traffic and nothing more. 3-Discover Buying Keywords – Use the Google Keyword tool and try to find buyer keywords from searches you know that they are that* close from buying a product. When doing this type of research, it takes a lot of common knowledge and testing to actually discover a keyword like this. But once you have found a keyword like this, no matter how small the monthly searches are, It is a profitable experience. Because with PPC advertising, quality is all that matters. There will probably be tools to help you find keywords like these, but for the most part, you must use your common sense to determine if it is really a buying keyword. Tools are prone to fail. 4-Funneling Search Engine Traffic Only - Whenever I want quality traffic, traffic that is specific and right on, I always turn off the option “Content Network†under “Networks, devices, and extensionsâ€. There is one particular reason for this, to ensure quality targeted visitors who search up my terms in the search engines are the only ones able to click my ad. This funnels in only targeted traffic and funnels out traffic that you don’t want. 5-Just for the Sake of Advertising – If there was ever a project that I had, that I wanted it to be publicly known just for the sake of branding, I would research somewhat related keywords that are uncompetitive and are really cheap in terms of CPC (cost per click). The goal of this is not to get quality, but to distribute your ad for many viewers to see for the sake of branding and other means. When doing this, it can be a effective way to get your website well known if you keep at it for a few weeks. However, as low as the CPC may seem, it will be pricey.
1. Splitting landing pages and offers will help too! Start by splitting your ads, then when optimized, move on to landers, and then offers. 2. The filter words are great. I haven't thought of them. Do you think the people searching for those keywords are in the buying mindset though? 4. The Content Network has it's advantages though. You can always get cheaper clicks on Content than Search.
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